It’s always not about Google. In order to increase sales, you also need to aim other search engines like Bing. Known to all and ignored by many, Bing is a feasible alternative to Google equipped with all the essentialities that both consumers and businessmen need.
According to a survey, 8 percent of the total search engine market share is owned by Bing. In fact, a lot of smart marketers are choosing Bing as their promotional platform to make their brands ubiquitous. Businessmen are hiring agencies offering Toronto digital marketing tailor-made for this particular search engine.
If you plan to take your business online in order to maximize sales, choose Bing. Understanding the saturated market of Google will help you to make a better decision. Though opinion runs the gamut, you ought to play your cards right to stay away from the crowd for making your brand outshine in a smooth way. However, in order to rock the SEO in Bing, you must school yourself about the webmaster tools of Bing.
Advanced Insights:
Bing’s Webmaster tool is a free service that allows webmasters to index their websites. Broadly speaking, this is quite similar to Google Search Console with a little something extra. This tool is crafted for marketers to give insights and in-depth knowledge about their business websites. Businessmen tend to work with any Toronto digital marketing company to corner the market in Bing.
To understand the working mechanism and decode the algorithms of Bing to some extent, you must have a vivid idea on webmasters tool. Given below are some quirky tips for you to get started with Bing webmasters tool:
Take a Tour:
- Start off with verifying your website. There are generally three ways to complete the verification process:
- Meta tag verification
- XML file verification
- DNS verification
- Post verification of data it usually takes 24-48 hours by Bing to display the data on your dashboard. You should review the dashboard and lookout for organic search keywords, clicks fetched from searches, indexes etc.
- In order to recrawl your site by the bots, submitting URLs can be the best bet. The good part is that you can add up to 50 URLs at once.
- Bing offers unimaginable flexibility to the users in terms of crawl settings. So, you have the advantage to create a personalized crawling pattern for the Bingbots.
- This is step is one of the most riveting features of Bing. You can generate significant reports and analyze data in order to have a better comprehension of the online chores.
Indeed, Bing is a great place to start your business. Make all your Toronto digital marketing and efforts help leverage your brand in the truest sense.
Final Thought:
Being relatively new in business, Bing is still far away from getting saturated. Capitalize on this advantage and get started with this Microsoft owned search engine to revamp your SEO. Cultivate all the ethics and tricks to make your brand ubiquitous in Bing. Needless to mention, for getting down to the brass tacks, it is advised to appoint a Toronto digital marketing company who will perform all the necessary steps to rank your business in Bing!